Articles

Welcome to our current archive of marketing articles written by Chuck Werle. Our articles are available as PDF downloads and requires Adobe Acrobat Reader. Most likely this free program is already available on your system. If you need to download and install Acrobat Reader, you can do so at the Adobe website.

• Advice on Marketing in a Down Economy
  In these disastrous economic times, business owners are struggling on many fronts. Among them are keeping customers, replacing lost clients and how to do marketing with limited funds. I am reminded of a comment made years ago by a corporate president, “I know we are wasting half of our advertising budget, but I don’t know which half.”
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• Minding Your Own Business in Difficult Times
  With the economy in a downward spiral, large corporations and small business owners face some of the same challenges. They frequently involve both employees and customers.Many of them can be resolved with better communications. And the sooner the better.
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• First U.S. Golf Course for Tiger Woods Has An Altitude
  There is a line in a classic movie that proclaims “If you build it, they will come.” Well, more than 1,200 people showed up November 8th for the media event when Tiger Woods and Founder/ CEO Jim Anthony unveiled the golf course plans for The Cliffs at High Carolina.
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• Send Your Golf Clubs to the World's Largest Sand Trap
  My favorite bumper sticker reads: Support Our Troops. Send Them home.
  
  Until that day arrives, there is one way to support those troops that suits me to a tee and, hopefully, you avid readers who appreciate a long drive. How about all the way to Iraq?
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• Frontier Nursing Service : Saddlebag Babies
  Saving lives on horseback...sums up the role of Mary Breckinridge as told by Marie Bartlett of Asheville in her fourth non-fiction book entitled “Frontier Nursing Service.”
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• The Swing Of Things : Improve Your Game -- No Green Required
  Have you played with this guy? He takes six practice swings, tests the wind by tossing grass, changes clubs once or twice, walks in your line when he finally reaches the green, chats when others are swinging, and studies putts forever.
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• Good Communications Can Help Guard Your Business in Difficult Times
  With the economy struggling, large corporations and small business owners face some challenges -- many of which problems can be resolved with better communications.
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• Strategies to Help You Recruit New Employees, Motivate Existing Staff
  Here are some management strategies I've cultivated over 38 years of working for and with major corporations, national associations, family-owned companies and small businesses.
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• What's the Difference Between Advertising and Public Relations?
  Business owners in Western North Carolina need to know the difference between advertising and public relations.
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• Whatever You Do Not Anticipate Will Happen
  Chuck Werle has accepted an invitation from the director of the School of Journalism at Michigan State University to conduct a series of lectures on crisis communication.
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