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Articles
Welcome
to our current archive of marketing articles written by Chuck Werle. Our articles
are available as PDF downloads and requires Adobe Acrobat Reader. Most likely
this free program is already available on your system. If you need to download
and install Acrobat Reader, you can do so at the Adobe
website.
- Advice
on Marketing in a Down Economy
In these disastrous economic times, business owners are struggling
on many fronts. Among them are keeping customers, replacing lost
clients and how to do marketing with limited funds. I am reminded of
a comment made years ago by a corporate president, “I
know we are wasting half of our advertising budget, but I don’t
know which half.”
Read more...
- Minding Your Own Business in Difficult Times
With the economy in a downward spiral, large corporations
and small business owners face some of the same challenges. They frequently involve both employees and customers.Many of them can be resolved with better communications. And
the sooner the better.
Read more...
- First
U.S. Golf Course for Tiger Woods Has An Altitude
There is a line in a classic movie that proclaims “If you build it, they
will come.” Well, more than 1,200 people showed up November 8th for the
media event when Tiger Woods and Founder/ CEO Jim Anthony unveiled the golf course
plans for The Cliffs at High Carolina.
Read more...
- Send Your Golf Clubs to the World's Largest Sand Trap
My favorite
bumper sticker reads:
Support Our Troops.
Send Them home.
Until that day arrives, there is one way to support those troops that
suits me to a tee and, hopefully, you avid readers who appreciate
a long drive. How about all the way to Iraq?
Read more...
- Frontier Nursing Service : Saddlebag
Babies
Saving lives on horseback...sums up the role of Mary Breckinridge
as told by Marie Bartlett of Asheville in her fourth non-fiction
book entitled “Frontier Nursing Service.”
Read more...
- The
Swing Of Things : Improve Your Game -- No Green Required
Have you played with this guy? He takes six
practice swings, tests the wind by tossing grass, changes clubs
once or twice, walks in your line when he finally reaches the
green, chats when others are swinging, and studies putts forever.
Read more...
- Good Communications Can Help Guard Your Business in Difficult
Times
With the economy struggling, large corporations and small business owners face
some challenges -- many of which problems can be resolved with better communications.
Read more...
- Strategies to Help You Recruit New Employees, Motivate Existing
Staff
Here are some management strategies I've cultivated over 38 years of working
for and with major corporations, national associations, family-owned companies
and small businesses.
Read more...
- What's the Difference Between Advertising and Public Relations?
Business owners in Western North Carolina
need to know the difference between advertising and public relations.
Read more...
- Whatever You Do Not Anticipate Will Happen
Chuck Werle has accepted an invitation from
the director of the School of Journalism at Michigan State University
to conduct a series of lectures on crisis communication.
Read more...
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