Initiatives
There are infinite resources that might be applied to your
public relations program, depending on your objectives, budget
and immediacy.
Here are some proven examples:
- Favorable media placements
- By-lined articles to reach key audiences
- Case histories involving your clients
- Background sessions with the media
- Building coalitions
- Editorial board briefings
- Facility tours
- Press briefings
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- Letters to the editor
- Industry spokesperson role
- Sponsored events
- Community relations
- Employee ambassadors
- Product sampling
- Service demonstrations
- Open House events
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