News
GOLF IN CAROLINA MOUNTAINS REACHES HIGHER LEVEL IN NEW GUIDE
 A publishing venture catering almost exclusively to golf in the Carolina Mountains
has been released. From Tee to Green in the Carolina Mountains is an on-line
publication available for purchase at Montford Books & More or on-line through
Amazon and Barnes & Noble.
The golf guide contains more than 15,800 words - to inform and entertain readers
plus visitors who prefer higher elevations. It is being published by IUniverse of
Bloomington, Indiana, which represents authors in several categories and has
working agreements with Barnes & Noble, Amazon, and Dalton Bookstores.
The publication includes a sponsored directory of more than 40 preferred courses
and is priced at $12.95. The book phone order number is 1.800.288.4677. The
website is www.iuniverse.com. The ISBN number is 978.4502.6310-8.
The guide is primarily based on columns originally written since 2006 by former
sportswriter Chuck Werle for the prestigious Laurel of Asheville magazine.
Readers will learn about the finest public and semi-private courses in the region
and even a few in Southeast Tennessee and Upstate Georgia – all in the mountains.
The cover features two golfers teeing off at Mount Mitchell Golf Club, with snow
showing on top of the mountain.
Editor Paul Howey of the Laurel offered his own comments. "Chuck Werle is the
recognized "Voice of Golf" in Western North Carolina. For years, he's kept our
readers informed and entertained with his analysis of area golf courses and the
many back stories of the sport."
Twenty-eight brief chapters cover other subjects, such as the success of famous
North Carolina-based course architects Tom Fazio and the late Donald Ross. An
advisory board has rated the best courses in the mountains, and golf enthusiasts
will learn about expected environmental developments for the Cliffs at High
Carolina, the first American course designed by Tiger Woods.
The first chapter features an exclusive interview with Jim Anthony, the founder of
the eight Cliffs communities in both Carolinas.
There will also be information on renting llamas as caddies at an executive course
near Brevard and tips on shipping used golf clubs to the troops in Afghanistan and
Iraq, the world’s largest sand traps.
Readers will learn that tee shots travel farther in the highest elevations, where the
landscape is often a stunning distraction. There are fairways with boulders larger
than your vehicle, waterfalls near many greens and even one river winding through
a course near Mount Mitchell with huge trout you can catch after playing golf. The
43 courses come with an attitude to match the altitude. Just like those trout.
Author Chuck Werle covered the Masters for both the Milwaukee Journal-Sentinel
and the Augusta (Ga.) Chronicle. He has played golf – badly – at some of the finest
courses in all 50 states. It just took him 45 years. Werle has been a journalist or
public relations counselor for all of those years at major newspapers, corporations
and agencies. He earned his BA degree in Journalism from Michigan State
University. Established author Marie Bartlett of Arden and Asheville book editor
A.D. Reed provided valuable counsel on the guide project.
For other information on ordering the guide, contact Werle, Principal of Carolina
Image Builders, at 828.299.0813. He is a member of the Asheville Area Chamber
of Commerce. His email address is imagebuc@charter.net.
CAROLINA IMAGE BUILDERS ASSOCIATE LAUNCHES NEW PROJECTS
 Marie Bartlett, a Carolina Image Builders associate, currently has two major projects in the works.
A well known local writer, Marie is editing and assisting with the preparation of a business book by two very dynamic young women who own and operate Innovative Spa Management, a five-star spa design, management and consulting firm based in Asheville. ISM has more than 85 employees and manages multiple properties throughout the Americas. Co-owners are Christina Stratton, Founding Partner and Chief Creative Officer and Ilana Craig Alberico, a licensed massage therapist and former spa director of major resorts, who is Founding Partner and Chief Operating Officer of ISM. The book will serve as a guide for women interested in learning how to form a successful business partnership in a female-owned entity. To learn more about ISM, visit their web site at www.ismspa.com.
Marie is also working on a new book of her own, a historical novel set in Asheville in 1883 featuring the town's Chief of Police, Herschel Springfield Harkins (a real person) and the city's first female physician (a fictional character). The novel is titled Pearl, and is currently a work in progress. Visit Marie’s web site at onceawriter.com.
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