Who We Are
The principals of Carolina
Image Builders average
more than 30 years’
experience in public relations and corporate communications
that we can apply to improving your image and expanding
your influence.
Chuck Werle, Principal
Chuck
has extensive management experience in public relations
and corporate communications with major companies,
top-tier advertising agencies and established public
relations counseling firms, including: Cushman/Amberg
Communications; Werle Plus Associates Ltd.; Selz/Seabolt
Communications (now Publicis/Dialog); Hill and Knowlton,
Inc.; Leo Burnett Company, Inc.; First Chicago/Bank
One Corporation; J. Walter Thompson; Miller Brewing
Co.; and Deltona Corporation. He also worked for
seven years as a journalist with various Midwestern
newspapers, including the Milwaukee Journal.
Chuck was voted Chicago's Outstanding Public Relations
Executive in 2001 by both Chicago chapters of the
Public Relations Society of America.
Chuck authored an executives’ guidebook on press relations
that was distributed by Harvard University’s
Business School. He also was the recipient of the IABC
Gold Quill Award of Excellence in an international competition
drawing more than 3,500 entries. Annual reports and publications
initiated under his direction have won 11 major awards.
In
1991 Chuck was appointed to the
Michigan State University Journalism
School Enrichment Fund committee.
He served three years on the national
advisory council for the College
of Journalism and Communications
at the University of Florida and delivered five lectures on
crisis communications at Michigan State University in January
2009.
Barbara Wilcox, Partner
Barbara Wilcox, a communications professional with nearly 30 years of experience
in higher education, joined Carolina Image Builders of Asheville in December
2010 to head up a new higher education and non-profit division.
Now residing in Hendersonville, North Carolina, the former Chicago area resident
was most recently vice president for university communications at Aurora (IL)
University, directing a staff of 10 full-time professionals.
During her career, Wilcox directed programs for three Chicago area universities
and a major community college. She also supervised the national public relations
program for DeVry University Systems, which is now a $1 billion operation with
campuses from coast to coast.
She has been responsible for oversight and strategy for campuses in Illinois
and Wisconsin, including marketing, advertising, media relations, crisis
communications, social media, electronic communications, and print publications.
Her educational background includes a master's degree in communication and
a bachelor's degree in public relations. She has been a frequent presenter at
professional conferences and she has received numerous awards for her work. |
| Marie Bartlett, Second “in
command”
Marie
has more than 25
years of experience
in communications
and was one of the
original partners
in Carolina Image
Builders until major
writing assignments
limited her contributions.
Born in Australia,
Marie offers her
expertise to beginning
writers as a coach
and communications
specialist. She
is the author of
four nonfiction
books and has recently published
the story of the
Frontier Nursing
Service. Over
the years, Marie
has published hundreds
of feature articles
for newspapers,
magazines, trade
journals and special
publications. She
has also taught
at the college
level in Asheville.
Marie is a member
of the American
Society of Journalists & Authors.
She was even
a state magistrate
for 10 years and
holds a master’s
degree in sociology.
Her full professional
background can
be found at www.onceawriter.com.
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